PBS Digital Transformation

At PBS Digital Studios, Diana oversees a grant portfolio of three accelerator programs that build digital capacity and programming for PBS member stations and independent production companies. Deliverables include 20+ original digital-first series spanning 400 YouTube and bespoke vertical videos that reached 25M+ viewers, 25+ digital training workshops and conferences to upskill 1000+ system staff, and creating the PBS Digital Production Guidebook.

Her recent portfolio includes funding from the Corporation for Public Broadcasting and National Science Foundation.

PBS Digital Production Guidebook

Role: Managing Editor

The PBS Digital Production Guidebook is the culmination of more than a decade of digital expertise and experimentation by PBS Digital Studios and our network partners and contains dozens of chapters with tips and best practices for public media professionals of all types. Whether you work at a PBS member station in production, marketing, operations, or anywhere else, this book has chapters for you.

300+ pages of evergreen digital best practices with peer-to-peer case studies
5 Key Areas of Focus: Leadership Strategies, Cultivating Audience, Reimagining Workflow, Digital Storytelling, and Expanding Impact
Dozens of templates, resources, and sample series
Leverage the guidebook for professional development, be it your own, team development and upskilling, or company-wide continuing education
Chapters are structured with a 5-part flow: Practice Activity → Instructional Text → Network Case Study → Final Activity → Parting Thoughts